An Idea Is Born
One night, our founder Mike Salguero ended up in someone’s living room picking out his very own $400 pile of meat from a cow share. Not just any cow, either – a 100% grass-fed cow. He was instantly hooked on the pure, wholesome taste, and was thrilled to discover the health advantages of grass-fed beef.
Mike Salguero and family
So why wasn't everyone eating it?
Mike learned that not everyone has access to grass-fed beef, or their exposure is limited to products like ground beef. Currently, only 1% of the total beef consumed in the United States is 100% grass-fed. Our goal is to make grass-fed beef (and now, heritage breed pork and organic chicken) more accessible than ever before.